Due to the popularity of online shopping, there is a growing demand for 3D modeling and visualization of products. Today, people can buy whatever they want in online stores. And the creation and presentation of realistic 3D models and 3D images of products increases sales. Before developing a product, designers and market leaders make sure to prototype and visualize it to fine-tune its functionality, appearance, and shape. If you are one of them and are interested in using product design visualizations, but still have questions, at VISUALTECH STUDIO we can help you figure it out!
What is product rendering?
Product 3D rendering is the process of creating a 3D model or image of various goods, interior and exterior items, promotional products and online store products. In short, this is a realistic image based on a real model. Unlike traditional photography, product visualization is performed using special 3D software. 3D visualization provides many benefits to designers and developers by translating an idea into a virtual model and reflecting it in a picture. You can show objects of even the most complex design before they are put into production or before they hit the market. This is a great way to increase sales, make your content unique, or offer something interesting to your customers.
Thanks to 3D rendering companies, online stores have a competitive advantage – customers prefer and choose products that can be viewed and appreciated from all sides. A 3D model looks much more advantageous and allows buyers to get more visual information about the product than ordinary photos.
An important feature of 3D visualization is the ability to rotate an object, thanks to which it can be viewed from all sides, enlarged, and even look inside. In order for partners, investors or buyers to appreciate the potential of a future product or the scale of your project, it is very important to visually show them what the result will be. Ready-made photorealistic images are most often used in marketing and advertising.
Benefits of Product Rendering
Product rendering is becoming more and more popular in online sales. It is widely used in online stores for clothing, electronics, automobiles, jewelry, and home appliances. In addition, it is often used in advertising.
Product visualization has a number of advantages. Opportunity to fully demonstrate the product. Some stores and marketplaces offer 360° rotation of the objects in the photo so that buyers can examine the product. New products are especially relevant and in demand.
The 3D model allows you to objectively evaluate the pros and cons of the product, thereby reducing the risk of its return.
Vibrant 3D visualization and captivating animation is a great way to influence the emotions of customers and encourage them to buy.
Visitors remember sites with 3D models better and come back later.
Product visualization accurately reproduces the shape and size of models. At the same time, the creation of 3D models guarantees photographic accuracy.
This is perhaps the best advantage of 3D product rendering. It is much more economical than traditional photography. It is much more economical than traditional photography.
Getting visualized products is easier and faster than ordering a whole photo studio and taking many pictures of one product.
Any changes can be made to the model immediately, and you do not have to photograph it again. In addition, it is certainly an effective way to attract the attention of buyers.
Rendering a product provides many possibilities. With 3D software, designers can easily try out different designs without having to prototype every new idea. They can make changes according to the object’s design elements, colors and materials. The creation process is surprisingly fast and flexible, so the designer is free to generate ideas. They can also try out many different concepts at no additional cost by perfecting the design.
5 reasons to use 3D product rendering services:
- the ability to show customers a product that is in development;
- creation of realistic 3D models or product images without a photographer;
- customize colors and materials in different variations and make any changes quickly and easily;
- create stunning marketing visuals;
- let customers see the future product on your site from all sides.
Who uses product rendering?
Professional product design visualizations are used by manufacturers for a variety of reasons:
- to showcase an object before it is fully finished; such images can be posted on social media to draw attention to the release of a new design;
- with the product render you can quickly see multiple model configurations, including as many different color combinations as you can imagine.
Marketers need creative visuals to sell a product. By using visualization they can get stunning marketing images and videos without the limits of creativity that can come from photography. 3D product visualization is the best way to increase sales and attract new customers.
Designers use high quality product design visualization services to present their design ideas. They use 3D visualization to show different concepts of the same project in order to get approved in less time and move on to the next stage.
3D visualization of a product is indispensable for manufacturers, as it solves the main problems that arise during the development and launch of a product. It takes the guesswork out of you, creates great promotional materials, and delivers a good ROI. Manufacturers and designers who use a 3D rendered product are not afraid that something may go wrong and all their efforts will be in vain. After all, they can predict the outcome with confidence and focus on how to get the best result. 3D visualization is convenient at every stage of the project, facilitating the work of all parties involved. Product design visualizations can be used for many purposes, but mostly in marketing and advertising campaigns. Customers also benefit from product rendering services: they get exactly what they need. In addition, 3D product visualizations are a cheaper alternative to photography. You can use our 3D product rendering services and VISUALTECH STUDIO will help you bring your project to life.